Info
Allus is a concept local history centre situated in the city of Leeds that aspires to breathe new life into Leeds's history, and to make it engaging and contemporary. From research, it was clear that one of the main reasons people don't visit museums was them being percieved as boring and unecessary. To reach this audience, Allus museum is advertised as modern and contemporary.
Year
2023
Client
University Project
Services
Brand identity, Motion design
SofTWARE USED
Adobe Illustrator, Adobe Photoshop, Procreate Dreams
logo
The logo was created to have high propositional density. The complexity of the logo would signify the emphasis on the town's rich history. The icon is made up of a lowercase 'a' along with two crescents that can be seen as an 'L'. These three elements represent the three main rivers of Leeds. The entire icon is also created to fit the shape of one petal on the Yorkshire rose.
poster
The poster was created to be bold and to-the-point. It featured a clear message that stretched out transforming into a hand-sketched effect, signifying it being a trip back in time. This kept in line with the brand's message and its visual identity.
More work
